Shift close
Reconcile cash, lottery, and fuel before the next shift.
2 / 3
categories matched
Advantage connects POS data, fuel pricing, daily close, inventory, house accounts, and owner reports in one back office built for real store operations.
Works with your existing setup
Advantage connects directly to Verifone and Gilbarco—no new equipment, no rip and replace.
One screen. No spreadsheets. No tab-switching.
Reconcile cash, lottery, and fuel before the next shift.
2 / 3
categories matched
Flag inventory losses in real time.
Flagged loss
−$84
Update every pump and sign from your phone.
Regular
$3.459
Premium
$4.159
4 stations · 12s ago
Live cost and cents-per-gallon margins.
$0.21/gal
+$0.03 today
Every store, every shift — one screen.
Shift checklists, temp logs, and handoff notes that run themselves — so your store doesn't depend on who's working.
Learn morePricing, invoices, and inventory in lockstep — so the dollars walking out your door stay in the register.
Learn moreOne checklist, one count, one close-out — across every location you run. The outlier shows up before it becomes a problem.
Learn moreRegular unleaded
LiveYour price
$3.51
+$0.18/gal margin
Price Management
See every competitor's street price in real time. Know your wholesale cost to the cent. Push a new price to every island from your phone — and know exactly what it did to your margin by the end of the shift.
Shifts
Cash, lottery, fuel, and drops reconciled in one flow. Every variance flagged the moment it happens. The next shift starts on time, every time — and you have a clean audit trail when you need one.
Shift close · Clerk 2 · 3:47 PM
Shrink alerts · This week
Marlboro Red 100s
-14 units
Red Bull 16oz
-6 units
Monster Energy 24oz
-3 units
Inventory
Every SKU, every movement, every margin — tracked against your POS in real time. Get an alert when a top-selling item starts bleeding cash, not when the monthly report lands three weeks too late.
Hours back, every week
Shift close, inventory, and pricing in one place — instead of five tabs, a binder, and a group text.
Shrink caught early
SKU-level alerts flag a loss the day it happens, not when the monthly report lands three weeks late.
Margin you can see
Live wholesale cost and cents-per-gallon, so every price you set is a decision instead of a guess.
Everything you're already doing — the binder, the spreadsheet, the notepad, the group text — consolidated into one screen.
The operator's current stack
On Advantage
Tonight · Station 01
A live demo, your numbers, 30 minutes.
Founder POV
The big chains have an unfair advantage, and it isn't scale. It's software. Here's why we're building Advantage.
Apr 14, 2026 · 6 min read
Operator tactics
Most operators know their monthly P&L. Fewer know their weekly pulse. Here are the five numbers to pull every Monday morning.
Apr 13, 2026 · 8 min read
Industry analysis
Independent c-stores aren't losing to the chains the way most people think. The real pressure is quieter, slower, and much harder to fight.
Apr 12, 2026 · 7 min read