Shift close
Reconcile cash, lottery, and fuel before the next shift.
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Built for independent retail
The operating system for independent retail
One modern system that runs the whole store: sales, fuel, inventory, people, and money. Built with real store owners, for how stores actually work.
Book a 20-minute walkthrough
Run a tighter store than the chains
One screen. No spreadsheets. No tab-switching.
Shrink alerts
Flag inventory losses in real time.
Flagged loss
−$84
Newport Box −8 units
Fuel pricing
Update every pump and sign from your phone.
Regular
$3.459
Premium
$4.159
4 stations · 12s ago
Margins
Live cost and cents-per-gallon margins.
$0.21/gal
+$0.03 today
Multi-store
Every store, every shift, one screen.
Elm St 82%
Oak Ave 74%
Main Rd 41%
Pine Dr 100%
Three ways operators run Advantage
Run a tighter store
Shift checklists, temp logs, and handoff notes that run themselves, so your store doesn't depend on who's working.
Learn moreStop margin leaks
Pricing, invoices, and inventory in lockstep, so the dollars walking out your door stay in the register.
Learn moreScale across locations
One checklist, one count, one close-out, across every location you run. The outlier shows up before it becomes a problem.
Learn moreRegular unleaded
Live Shell $3.49
BP $3.52
Citgo $3.47
Chevron $3.54
Exxon $3.50
Your price
$3.51
+$0.18/gal margin
$3.39$3.59
Push to 4 stations
Price Management
Price every pump like a CFO, not a guesser
See every competitor's street price in real time. Know your wholesale cost to the cent. Push a new price to every island from your phone, and know exactly what it did to your margin by the end of the shift.
- Live competitor pricing across every station in your trade area.
- Wholesale cost tracking down to the load.
- One-tap price push to every pump and every sign.
Shifts
End the shift-close circus
Cash, lottery, fuel, and drops reconciled in one flow. Every variance flagged the moment it happens. The next shift starts on time, every time, and you have a clean audit trail when you need one.
- Guided shift close in under five minutes per clerk.
- Automatic variance detection across every tender type.
- Full audit trail with photos, timestamps, and clerk IDs.
Shift close · Clerk 2 · 3:47 PM
Tender Expected Counted Status
Cash $1,240.00 $1,240.00
Lottery $860.00 $848.00 -$12
Fuel $3,412.00 $3,412.00
Drops $2,100.00 $2,100.00
Variance: −$12.00 Approve and close
Shrink alerts · This week
Marlboro Red 100s
-14 units
Red Bull 16oz
-6 units
Monster Energy 24oz
-3 units
Investigate
Inventory
Catch shrink the day it happens
Every SKU, every movement, every margin, tracked against your POS in real time. Get an alert when a top-selling item starts bleeding cash, not when the monthly report lands three weeks too late.
- Real-time shrink detection with SKU-level alerts.
- Automatic reorder points tuned to each store's velocity.
- Vendor invoice reconciliation against actual deliveries.
What running Advantage actually changes
Hours back, every week
Shift close, inventory, and pricing in one place, instead of five tabs, a binder, and a group text.
Shrink caught early
SKU-level alerts flag a loss the day it happens, not when the monthly report lands three weeks late.
Margin you can see
Live wholesale cost and cents-per-gallon, so every price you set is a decision instead of a guess.
Replace the stack, run the store
Everything you're already doing (the binder, the spreadsheet, the notepad, the group text), consolidated into one screen.
The operator's current stack
Shift-close binder
Pricing spreadsheet
Shrink guesswork
Vendor invoice folder
Group text thread
Month-end P&L PDF
On Advantage
Tonight · Station 01
Cash
$842 / $842
Lottery
$188 / $200 -$12
Fuel
1,240 gal
Margin
$0.21/gal
All shifts closed
Built for operators who want to get better
All postsFounder POV
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Apr 14, 2026 · 6 min read
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