Marketing return calculator
Count only the customers this marketing brought in, and use one month for every number.
Monthly gross profit from new customers
Return on spend
Worked out in your browser. Nothing is saved or sent.
The math
- Monthly gross profit = new customers × visits per month × average sale × gross margin.
- Return on spend = (monthly gross profit − marketing spend) ÷ marketing spend.
- At 0% the marketing pays for itself in the month; below 0% it costs more than it brings in.
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